Our Services
Rail3 Partnership offers a unique suite of services created specifically bring strategic markets in alignment with destination marketing goals.
Rail3 helps destination organizations align strategy, execution, stakeholders, and measurement to create stronger outcomes and more accountable marketing investments.
STRATEGIC CONSULTING
We work alongside destination CEOs, executive teams, and boards to define forward-looking strategy grounded in measurable outcomes and data-driven information, providing direction that increases visitation, enhances perception, and results in measurable economic impact. Deliverables include a comprehensive, multi-year planned approach to help destinations and their marketing partners optimize marketing and advertising efforts.
Rail3 is a third-party strategic advisor. We do not replace your advertising agency or marketing partners, but rather helps to ensure agency alignment with destination objectives.
We serve as a sounding board for creative and media strategies. We help analyze and evaluate marketing campaigns relative to destination objectives. We help to ensure that media investment aligns with measurable impact and key performance indicators.
R3P helps create the bridge between destination expectations and marketing partner executions.
REQUEST FOR PROPOSAL DEVELOPMENT
Most DMOs view the RFP/RFQ process as a necessary evil, and rightly so. The procurement process stretches already thin staff resources, can prove overly taxing from a workload and political standpoint, and takes away from time spent actually fulfilling the mission of marketing your destination.
Rail3 staff have experience developing and managing hundreds of RFP processes from both the vendor and destination sides, thus being uniquely qualified to take the heavy lift off of organizations and implement a clean, efficient, and market-proprietary process that ultimately ensures the best fit between destinations and marketing partners. We work with destinations to develop customized, destination-specific RFPs/RFQs for advertising agencies, media partners, and specialty firms, ensuring that expectations are clearly defined from the outset and aligned with strategic objectives.
The result is a more disciplined procurement process that reduces risk, improves partner fit, relieves a burdensome process for destination staff, and ultimately positions the destination for stronger long-term performance.
The gap isn't between destinations and visitors. It is between strategy and execution.
DATA ANALYSIS
The tourism industry is not suffering from a lack of data. In fact, data has never been more abundant. It is suffering from a lack of clarity.
Destination organizations are inundated with reports, dashboards, attribution platforms, research studies, and performance metrics. Too often, these tools generate more questions than answers, becoming noise rather than insight.
Rail3 helps organizations connect the dots between visitation, spending, marketing performance, audience behavior, and strategic objectives. Helping to tranform information into actionable intelligence.
This gives destination leaders the confidence to make informed decisions, communicate results, and align stakeholders around a common understanding of success.
PARTNER ONBOARDING
The success of a DMO–agency/marketing partner relationship is often determined during lift-off, in the first 60–90 days. Rail3 ensures that relationships begin with clarity, alignment, and shared expectations.
Holding experience on all sides - destination leadership, marketing execution, media implementation, and workflow protocols - Rail3 serves as an independent conduit between client and partners. Thus we help establish and communicate, on the front end, clearly defined destination objectives, marketing and creative mandatories, and ensure all partners understand the necessary metics of success.
Additionally, we help to provide a clear understanding of the roles and responsibilities, and expectations of all partners.
We ensure all sides are not just informed, but also aligned.
Most destination marketing problems aren't creative problems.
The are alignment problems.
FUNDING AND RESOURCE DEVELOPMENT
Sustainable tourism growth requires sustainable funding.
Rail3 helps organizations identify and evaluate funding opportunities beyond statutory restaurant and lodging tax revenue. These include exploring public/private partnerships, co-operative marketing structures, and alignment with local and regional economic development organizations.
We understand identifying resources is important, but aligning them with purpose is where real value begins.
REPORTING AND ACCOUNTABILITY
Most destination organizations are responsible for reporting marketing and fiscal performance at board and governmental levels. This can put undue stress on an overburdened staff.
Rail3 helps alleviate this by providing guidance on the what, why, and importantly how your reporting should be delivered. We help destinations develop clear, relevant, and customized reports and reporting systems.
We understand that the goal isn't more reporting. It's better understanding for all involved.
SERVICES AT A GLANCE
Strategic Planning
Stakeholder Consensus Building
Partner Procurement and Onboarding
Reporting Development
Funding Opportunities
Data Analysis
Download Rail3 Partnership’s concept white paper to learn more about our company’s philosophy and service offerings.
