About R3P

What we do

Rail3 Partnership is the independent strategic bridge helping to close the gap among destination marketing organizations, governance, data reporting, internal accounting, marketing procurement, marketing, and media partners.

We help close the gap between governance, execution, and procurement by aligning leadership priorities, creative direction, media investment, vendor partner management, and performance data into one disciplined strategy. By bringing parallel efforts onto the same track, Rail3 reduces friction, strengthens accountability, and turns marketing activity into measurable economic impact.

What we believe

Def. 1

A third rail, refers to a method of providing electricity to a railway via a conductor placed between the rails of the track. The third rail serves as the critical connection between power generation and movement. While the visible rails provide direction and support, the third rail provides the energy necessary for the train to operate. Without it, even the most well-designed railway system remains stationary.

Def. 2

The Rail3 Partnership is an independent source that connects strategy to execution. For destination marketing, it serves as the bridge between the organization and its marketing partners by aligning vision, messaging, creative assets, media outreach, and stakeholder expectations. Rail3 ensures everyone moves in the same direction with clarity, purpose…and energy.

For Destinations

You are not always right.
You are not always wrong.

You know your destination better than any marketing partner ever will.
You understand the politics, the pressure points, the pride, the pain.
There are hard truths about your destination that need to be faced.
Your destination has powerful strengths others may overlook.
Creative for the sake of creative is not strategy.
Awards do not equal ROI. (Although they are nice)
No matter your budget there is always a disciplined, effective marketing solution.

For Marketing Partners

You are not always right.
You are not always wrong.

You bring perspective, expertise, and creative ideas.
You see patterns in markets your destination client may not see.
In most cases, you don't live in your destination client's community.
In most cases, you don’t sit in their board meetings.
You don’t carry their political weight.
Not every bold idea, no matter how dynamic or creative, fits every destination.
Not every bold idea, no matter how dynamic or creative, fits every destination.
Just because a destination client may pushback on ideas does not mean they are resistant to change.